Design and launch of Shopify’s enterprise marketing communications platform
Overview
2021 - 2023 ▫️ Enterprise platform on desktop web
Shopify’s marketing teams outgrew their previous digital marketing platform and our product team was brought together to provide a better solution for users.
We delivered a one-stop-shop to create, send, and monitor marketing communication.
Role
End-to-end product design for features within my scope.
▫️ UX strategy + leading team workshops
▫️ Research, design, prototypes + user testing
▫️ Post-release data collection + improvements
Team
15 Engineers (BE and FE)
6 Data scientists
2 Designers
1 Product Manager
Our tool’s impact on users and the business:
- Saved $3M+ in tooling contracts (third-party tools which we no longer needed)
- Saved $10M+ in full-time employee opportunity costs (improved automated workflow efficiencies via experiments, measurement, etc.)
- Retained 10,000+ additional customers from more campaigns, more experiments, and improved engagement
- Enabled brand new use cases and measurement via customized integrations into our data
- Campaign creation time reduced from days to under an hour through automated processes and improved user experience
- Expanded access to several more teams and dozens of users to begin reaching customers due to improved UX and proper guardrails built in
The details of this project are protected under an NDA.